|This Etsy T-shirt is not $1.99|
The 'app-level' pricing of RPGs and supplements feels intuitive. Given the current paradigm of games and apps for download, it may unlock a barrier to entry that's existed to RPGs for some time and that's the perils of distribution. Plus there's the opportunity for manufacturers to provide additional functionality baked into the product. Quality control however takes on a whole new dimension and cross-compatibility with e-readers may be something that designers and developers need to take into account.
Meanwhile, Wizards of the Coast have announced D&D Fortune Cards. Buy a booster pack and get eight cards (five common, two uncommon and a rare) which sounds familiar. Then if your DM allows them to be played, you can do so to give your character a brief 'power-up' or in-session advantage. Intended for use with D&D Encounters these "...feel different from the benefits gained from powers and feats, without adding undue complexity..."
How these will further enhance a mixture already rich with feats, powers (with their cards) and environmental powers remains to be seen. More rules (and
The two announcements show clear contrast. Each takes a different perspective on how the market is and where it's headed. It'll be interesting to see which one wins out.
*this post updated following a revision to the pricing from $1 to $1.99. Thanks to Purple Pawn for the tip.